How can we Make Makeup Packaging Distinctive from Others?
Unlike the everyday groceries and grocery trips to the store, makeup shopping is something that is celebrated by the makeup lovers. For the people that love makeup and love to shop every available shade in the display or online, buying makeup is a feeling like no other! Makeup packaging should do justice with that very sentiment and not just attract the buyer initially by its gorgeous looks; it should also give them a satisfaction once they have bought the makeup. This makeup industry is like no other; people love to look good and buy good looking stuff for retail therapy.
It is not the regular retail packaging One thing you must keep in mind while designing packaging for makeup, it is not a consistent retail product, it is prestigious, fancy, bought after a lot of consideration and planning and a lot of work goes in to make up one’s mind to splurge on makeup. So when someone goes online with the intention of ordering trucks load of makeup or them ender a makeup showroom, your makeup brand should draw that buyer towards you display. Everything should look like a luxury only meant for elites and beauty divas, every product must shout class and elegance, and the buyer must feel like on top of the world when they do purchase it. And all of that is possible only by well thought attractive makeup boxes.
Buyers of makeup are very selective Makeup buyers are very keen on getting more than what they came to whether online or in store, they are ready to spend, they want to splurge, and subconsciously they are looking for one excuse. That one thing they must buy today or tomorrow it will go out of stock. You also want your buyer to post the makeup’s photos online with hashtags relevant to your brand so all of this and enough branding should be all over the packaging, make them feel as if they are a part of a trend and if they buy your makeup, they are cool and in the game. This approach is better planned by the marketing guys, and even they need the kind of packaging that sells. The buyers are attracted to packaging that is: • Super fancy and shiny • Feels smooth to touch, has some weight when picked up • Easy to reach the product, the buyer doesn’t like it when they have to remove layers of tapes and ugly adhesives, and it ruins their mood and first impression • Something that is photogenic and looks great on their social media if they decide to share pictures Ignore one of these aspects of packaging your makeup, and you will ruin your brand no matter how good of a foundation you manufacture or how buttery are your lipsticks because guess what, no one will be willing to try them!
Makeup displays should be fun and engaging Moving on to the overall look of the makeup packaging display, think of a scenario that a buyer has walked into a store with 25 makeup brand displays, yours is one of them and those brands also include the most prestigious brands as well which are the top brands ruling the industry, first of all you must be aware of who you are in competition with, and you need to be two steps ahead of them in makeup packaging wholesale and retail, now think about few of your USPs that even that high-end brand doesn’t have, and market that through your display, make people attract with your packaging, so they at least pick up your stuff and check them out, once they pick it up, that’s your victory! You successfully brought a buyer to your display, now with the product’s potential, that passer buy can convert in a jiffy!
Let the packaging compel people to buy your makeup It is only a fun packaging that’s different from all the others that can make your brand a hit overnight! Go wild on ideas, brainstorm what you haven’t seen before and get a sturdy packaging and you are set on the right track for the makeup boxes and packaging for your brand!
